“Creative Bucharest” – the City of Magic

“Creative Bucharest” – the City of Magic

With every edition, the Enescu Festival reminds us that “Magic Exists!”, and its purest form is creativity. For that reason, Romania’s capital and the city of Enescu Festival has transformed again, during the 2015 Edition, into the “Creative Bucharest”. A number of 23 events created by key-public institutions, NGOs, as well as Romanian artists, celebrated and brought to the public space George Enescu’s music and values during the „Creative Bucharest” project, a unique communication concept designed and implemented by OMA Vision for the Enescu Festival.

 

George Enescu’s spirit was thus present in the streets, through a series of exhibitions with archive photos organized in partnership with the Enescu National Museum. Daring modern reinterpretations of Enescu’s Symphony No.1 created by young composers were performed, and we introduced Enescu not only to the connoisseurs of classical music, but also to cycling lovers as well, through a premiere Enescu Guided Tour in Bucharest. Restaurants and patisseries created special menus inspired by the Romanian composer’s music.


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