“Label-free children” campaign – interviews with key Romanian personalities

“Label-free children” campaign – interviews with key Romanian personalities

 

Internationally acclaimed Romanian writer Mircea Cărtărescu, icon-actress Maia Morgenstern and legendary world champion, canoeist Ivan Patzaichin have joined the final stage of the „Label-free children" campaign in a series of inspirational interviews on positive parenting and the importance of raising our children into fully acomplished and balanced grown-ups.

 

OMA Vision has coordinated, scripted and realized the interviews in an endeavor to provide support and inspiration for parents and school teachers. Camera work for the videos is realized by Mihai Dragnea.

 

OMA Vision creatively designed the "Label-free children" campaign for Save the Children Romania. Launched on March 19, with a powerful study on child abuse, with the participation of the Minister of Education, the campaign invited adults - parents, educators, decision makers - to free their minds of prejudice and make a difference in children's life and education.  The aim of the "Label-free children" campaign was to both provide awareness on the consequences of violence on the child development and on his/ her future adult life, and tools to change the educational approach: public policies, community support.

 

 

 


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