A new challenge: the communication strategy for BRAT

A new challenge: the communication strategy for BRAT

With an expertise of more than three years in the field of strategic communication, OMA Vision begins a new challenging project. We have created and started to implement the communication strategy for the Biroul Roman de Audit Transmedia (BRAT), the organization of the media industry in Romania that measures audiences for print, online and out-door, as well as the investments in advertising campaigns.

 

The campaign will focus on the added-value of the BRAT services for developing both the media industry as a whole and specific media products. Focusing on the importance of professional and independent measuring and research for successful media strategies and products, the campaign will start with a breakthrough event, on the future tendencies of the online, that will gather three top Romanian keynote speakers from the media industry and two foreign specialists in the field. The conference – The Media Research Day: Trends in Online: Audiences, Business Models, Content. (Ziua Cercetării Media: Tendințe în Online: audiențe, modele de afaceri, conținut) will take place on the 26th of March 2014. More details can be found here.


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