Discover Enescu!

Discover Enescu!

Romania’s greatest and most beloved cultural event, the George Enescu International Festival, held its 22nd Edition between August 30 and September 20, 2015, featuring some of the world’s most renowned artists.  

 

Outstanding orchestras, such as Berliner Philharmoniker, Royal Concertgebouw Amsterdam, London Symphony Orchestra and Vienner Philharmoniker, and famous soloists like Yuja Wang, Elisabeth Leonskaja, Murray Perahia, Renaud and Gautier Capucon, were among the 2,500 international and Romanian artists performing in over 70 concerts in Bucharest during the Festival.

 

The artistic programme provided a unique mix of international composers’ and George Enescu’s works, interpreted by top artists and orchestras from all over the world. Over 120,000 people attended the concerts.

 

Carrying on a partnership started back in 2012, OMA Vision designed and implemented the communication campaign for the 2015 Edition of the Festival, challenging both the audience and the civil society to “Discover Enescu!”. Public institutions, key stakeholders, urban communities and national and international artists were brought together in a diligent and unique effort to communicate Enescu’s leadership example for Romania and the international world.

 

As a result, the slogan “Magic exists!” came to live, engaging people in Bucharest and all around the country. Over 900,000 news items, features and articles were generated in all types of media. The re-launch of the Enescu Festival’s website as an interactive content platform and a focused digital component of the strategy generated over 25.9 million views and 11,569 mentions in social media.


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