Phenomenon-pianist Valentina Lisitsa’s first recital in Romania

Phenomenon-pianist Valentina Lisitsa’s first recital in Romania

 

OMA Vision has created and implements the communication strategy for the first recital of American pianist Valentina Lisitsa in Romania, due to take place on November 5, 2013 at the Romanian Athenaeum. 

 

This project is a natural follow-up of the communication campaign OMA Vision designed and implemented for George Enescu Festival (1-28 September 2013), the most important international cultural event organized by Romania and a genuine cultural brand for Romania worldwide.

 

American pianist Valentina Lisitsa - also called "the YouTube pianist" - is renowned for her revolutionary power to make classical music known to the public through technology: her YouTube channel has over 60 million viewers and her concert in 2012 at Royal Albert Hall had an audience of 100.000 people during its live broadcast. Valentina Lisitsa's recital in Bucharest is part of an international tour. 

 

 

 


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