The “100%.RO Prejudices” Couture Collection launched in Bucharest

The “100%.RO Prejudices” Couture Collection launched in Bucharest

"100%.RO PREJUDICES", an amazing couture collection created by a French designer, Philippe Guilet, with the contribution of over 50 Romanian artisans was presented on the 10th of November 2011, in Bucharest.

The collection consists of 34 outfits , reinterpreting the Romanian cultural patrimony - the wooden roofs in Maramures, the painted Easter Egg, the Endless Column of Constantin Brancusi, the traditional crafts in leather, ship skin, pottery, glass, embroidery, metal - in a modern artistic expression.

The collection is part of a project initiated by the Association 100%.RO, in a move to promote Romania's cultural patrimony and image abroad, defying the negative stereotypes against Romanians at national and international level. More than 350 people attended the event.

OMA Vision is partner of 100%.RO and provided the project management and communication.

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