Effective public communication nurtures ideas and projects creating opportunities for all. That’s why it requires vision and responsibility.
We respect the law and the legal obligations that we and our clients have.
We don’t consider deception as a solution, but as a problem. We do not disseminate intentionally inaccurate information. We take immediate action to correct it, if it happens. We don’t offer financial or any other rewards for support or media coverage.
We support growth and development. If old practices are not useful any longer, we look to replace them and share with others models of best practices. We provide quality, professionalism and creativity. We support new ideas and encourage trend-setting.
We want to share with our clients, partners and the whole society the benefit of our actions.
We respect our clients and partners and expect respect from them. We do not get involved in projects and do not take actions that go against our values and principles.