HomeClientsTOTAL Romania

 
HomeClientsTOTAL Romania

TOTAL Romania
Great Storytelling Builds Ethics and Trust: How the 10-Year Milestone Can Do Wonders for Employee Engagement

Client Situation
TOTAL Romania wanted to create a unique experience to round off its first decade on the Romanian market. The company intended not only to give its employees the chance to celebrate together and thank them for their loyalty, hard work, and reliability, but also to reassess the role that values play in TOTAL’s endeavors and growth, and analyze the drives behind the company’s hallmark achievements.

Approach
OMA Vision supported TOTAL Romania throughout the anniversary experience with an internal communication strategy designed to help people of TOTAL identify and assume their common values, reveal the deep connections within the team and between people and their organization. OMA Vision designed, implemented, and moderated the concept of a strategic workshop at the top management level, aiming at identifying the company’s values and strategic directions of action.

Outcome
OMA Vision designed guidelines for the company’s communication policy and strategy and concluded the process with two projects: one was a PR strategy focused on the anniversary, and the other one was an internal communication campaign - People of TOTAL. This project was meant to bring together all members of the TOTAL team, regardless of their rank or location, to share their sense of purpose and of having found the right place in their working life with the company. A series of unconventional interviews and photo-sessions with People of TOTAL revealed remarkable portraits and endearing stories of life, vocation, friendship, inspiration, wellbeing, and joy – a solid foundation to further projects of internal and external communication. For us, People of TOTAL remains an enduring example of meaningful communication.

Impact
OMA Vision continued the collaboration with TOTAL Romania, providing concept creation, development and PR support for organizational communication projects and special events.

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services